Adsense Changes?

Just noticed this morning that adsense is displaying adverts in a very different format:

Adsense Layout ChangeSo it looks like some kind of hybrid between the normal text ads and the link units

This was probably announced somewhere, but I haven't had a chance to go digging and / or keeping up with all the changes in the "wonderful" world  of PPC

Anyone else noticing this?

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8 Responses to Adsense Changes?

  1. Stewart Curry August 13, 2010 at 10:13 am #

    No, still seeing the same 3 column style
    I guess they are testing whether ads that look more like content get more clicks, or are changing the layout to curb banner blindness in the current shape

  2. Michele Neylon August 13, 2010 at 10:35 am #

    Which sizes are you seeing the “old” versions in?
    From my own limited tests it looks like the leaderboard ads have been swapped out, while the 468 x 60 ads are untouched

  3. Stewart Curry August 13, 2010 at 11:01 am #

    728×90 and 468×60 both look the same to me – must be limiting rollout to test

  4. Michele Neylon August 13, 2010 at 11:05 am #

    Even on / ?

  5. Stewart Curry August 13, 2010 at 11:07 am #

    This is what I see on
    Can’t see any google ads on

  6. Michele Neylon August 13, 2010 at 11:13 am #

    I probably need to add the adsense code back in to 🙂
    So you’re seeing the old style ads on which suggests that either my IP range is getting the beta or maybe it’s an ipv6 only test (doubtful though )

  7. Hugh August 19, 2010 at 9:28 pm #

    Cool – looks like they’re rolling out what they’ve learned from premium publishers. If you can implement this format, do. I’ve seen more than decent improvements in ctr and earnings with this format (no specifics cos I’m not allowed to). Hopefully they’ll move closer to full customisation for all publishers soon.

  8. Michele Neylon August 19, 2010 at 11:04 pm #

    It’s not something that you can choose to use or not – it simply happens (or doesn’t)
    Admittedly I may have setup / configured my Adsense account so that it will allow Google to “play” with the formats (can’t remember if there is even a setting on that or not), but I definitely didn’t make any changes to the Adsense configuration
    I’m not sure if they’re even reporting the earnings from these formats transparently or not

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