Before You Hit Send
I send and receive a lot of email (I’ve mentioned this more than once in the past).
In order for an email to catch my attention it needs to be engaging at some level. It doesn’t need to be an artistic masterpiece, but something clear and engaging.
Yet again today I got an email which was the exact opposite of this…
To start with the subject line was a disaster. Starting the subject line with a colon looks odd and when you couple that with a total disregard for proper capitalisation it springs out at me for all the wrong reasons.
What about the content?
Weird coloured text doesn’t add anything.
As for the content… a totally uninspiring mish-mash of buzzwords that doesn’t even read like coherent English.
Now if they’d actually taken few minutes to read over the email before they hit send then maybe they’d have realise the error of their ways…
Well maybe they wouldn’t have …
If you’re going to send out a mass email check before you send it.
I’m an individual – maybe you can’t do a proper personalised email to ME, but sending to “colleagues” is just silly. If you want me to feel like a number, then you’ve won. Thanks. You’ve just made my Monday!
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