Over the past couple of years I’ve deal with Vito from DemoDemo quite a bit. He’s a cool guy and their demos have saved us a fortune!
Earlier this evening he sent a lot of his clients an email which really caught my attention.
They’re celebrating 5 years in business this month so he’s offering a “set your own price” deal! Basically you hop over to their hosting tutorials page. Choose what you want to order and then send them an offer.
Interesting marketing tactic to say the least! I hope it doesn’t backfire on him 
From Vito Ceniti:
Hey Michele:
Actually, outside of a couple outrageous offers (offering fifty bucks for $1000 of product!!!), the campaign went very well. To be honest, I was initially worried about how it would turn out. But surprisingly, most offers were quite reasonable and a lot of product was pushed out the door.
I quite enjoy pressing the envelope with new marketing ideas. Hopefully, one of them won’t end up biting me in the behind!
Vito
From Michele Neylon:
Vito
Glad to hear that it went well for you
Michele