Jun 29

Adsense Expands Options For Publishers

by in Random

Google Adsense Logo
Over the last couple of days Google has launched a number of new enhancements for adsense publishers.
The first change was a wider range of options for advert display.
You can now choose from a number of advert box styles:
Adsense Formats
When you go to choose your adsense format you will see the new options. Full details are on the Adsense blog
The other change is much more important for European publishers.
The product referrals have finally been expanded to include both Google Apps and Google checkout.
For Irish publishers with a primarily local audience the checkout options won't be of much interest at the moment, but Google is meant to be expanding the product offering into the EU market this year.
As someone involved in the hosting industry I have my reservations about Google Apps. As I mentioned previously, Google insist on ignoring industry best practice in their email implementation and this can have a very negative impact on users of their services.
Unfortunately a lot of people seem to be blinded by Google's "wow" factor and haven't noticed the downsides yet.
For those interested in the "nitty gritty" Google Apps will payout $5 for new accounts that remain active for 4 weeks, while Google Checkout pays out $1 for a new buyer making a purchase for a value in excess of $10. More information on the features on the official blog
In related news, they've also expanded their not-for-profit advertising solution to encompass Irish charities, as Dave mentions.

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2 Responses to “Adsense Expands Options For Publishers”

  1. From Paul Browne - Technology in Plain English:

    Michele,
    I saw another change on the Ads appearing on your site – one of them had a little shopping cart icon beside the text.
    I presume these are advertisers that have signed up for the Google Checkout …
    Paul (more on Google)

    Posted on June 29, 2007 at 10:09 am #
  2. From michele:

    Paul
    Yes – they’ve signed up for Google Checkout.
    The icon has been appearing beside ads for the last month to two months, though you won’t have seen as much of it in Ireland due to the geotargetting
    Michele

    Posted on June 29, 2007 at 10:20 am #

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