If you’re going to run an advertising campaign using Google Adwords (or anything else) you’d want to ensure that your website is actually online.
It’s even more important if you’re actually advertising hosting….
Spotted this morning on Irish ISP Test:
Company
Business-class hosting ….
Since I can’t click on my own ads I typed in the address.. which led me to a page announcing:
Site has been suspended
Basic rules of selling hosting:
- Pay your bills
- Ensure you’ve enough bandwidth
- Don’t make claims that can be easily seen through
Basic rules of online advertising:
- Make sure your site is online
- All of the other rules from above
The company name is not being mentioned to protect the em .. well.. there’s no need to rub salt in the wound, is there ?
From Donncha O Caoimh:
I track the ad clicks on my blogs (a script which I must release one of these days), and I’ve come across a number of sites that are don’t respond, some that print “hello world” and others that spew a huge number of asp errors into the browser!
Having a suspended blog in an advertising campaign is downright ridiculous!
From Dave Davis:
I agree Donncha. We see it all the time. It’s pretty sad to see. What’s worse is when it’s one of your competition and their high price bidding for a 404 or 500 page forces your bid up!
From Rob:
Surely you wouldn’t be showing ads on pages which HAVE a competition?
From michele:
Rob – I think he’s referring to competing ads from competitors
From Dave Davis:
Yup. That’s what I meant
Thanks Michele
From michele:
Donncha – I’ve seen that happen several times
Dave – yay!