Dec 03

Google Ads and Trademarks

by in adwords

Google has got itself into hot water several times over the past few months. Its self-service pay per click advertising system, adwords, was hit with a number of legal actions due to trademark issues. Basically competitors were placing bids on keywords and phrases related to products and / or services from rivals.
I’ve seen this happen in the Irish hosting market as well.
As several of our competitors were running pay per click ad campaigns targetting certain key phrases I decided to lodge a complaint with Google through their official trademark complaint office.
Although it took them several months to deal with my complaint it was upheld and the rivals’ ad campaigns have now been stopped :)

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4 Responses to “Google Ads and Trademarks”

  1. From David Doran:

    Good to see it turned out well.
    On a side note do you think 109 queries on this page is MAD?

    Posted on December 3, 2006 at 9:03 pm #
  2. From michele:

    Maybe :)
    But I’m not running this on a shared server, so it’s not really a problem :)

    Posted on December 3, 2006 at 10:43 pm #
  3. From David Doran:

    Ah, so if I buy 2 dedicated servers from you can I have them request information off each other? Pointless I know but it’s because you can. ;)

    Posted on December 3, 2006 at 11:02 pm #
  4. From michele:

    David
    Depending on what you were doing it might not be pointless :)
    Michele

    Posted on December 3, 2006 at 11:06 pm #