Ryanair any other companies use comparative advertising campaigns to show the publich how much money they can save by choosing to use their services.
You may not like the tactic, but it has logic.
Company A is cheaper than its rival, Company B. Company A points out that it is offering a comparable service/product and at a saving on the price offered by Company A.
Now how would this work if Company A was more expensive than companies B, C, D, E, F, G etc., ?
I ask as I cannot see how this could possibly work.
If Company A sells a comparable product/service to its competitors, but at a higher price, why would a price comparison work in its favour? Surely logic dictates that it would work against it?
The marketing tactics of some companies make no sense whatsoever.
Comparative Pricing - When It Doesn’t Make Sense
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About this Entry
This page contains a single entry by Michele Neylon published on October 6, 2005 8:49 AM.
Software mirroring - some guidelines was the previous entry in this blog.
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You would be amazed and how lazy some people are. If you tell them that you are the cheapest it is easier for them to believe it then search themselves.
Alan
That's a very good point and probably works very well
As Alan said. There would be very little successful marketting / ad campaigns these days if companies were forced to tell the truth.
I could insert something smart here about websites that try to trick visitors into clicking their google ads by disguising them as normal site links ... but I won't :)
Marketing is not meant to make sense - it is meant to sell products or services.
John - Very true :)