Microsoft enters the blogosphere?

Technoogle had an interesting post about MSN's foray into the blogosphere -
MSN filter
I had a poke around it and I was more than a bit confused. From the description on the front page you would have thought it was an aggregator of some kind:

MSN Filter is your one-stop shop for the inside scoop on what's happening across the Web, according to the people who know the most ... YOU!

I suppose the next line should have given it away:

Whether it's music, sports, TV, style or technology, our team of bloggers will filter the best stories, photographs, links and other interesting tidbits that you've sent in, as well as items that they've dug up.

So, rather than aggregate content from other blogs they're going to pay a team of bloggers to post what MSN users submit?
I don't know what to make of it.

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